BUILD A BUSINESS THAT RUNS WITHOUT YOU
Built to Scale: The Leadership, Systems and Strategy Behind Sustainable Growth
Two days of strategy, implementation and connection designed to help gym and studio owners build stronger teams, embrace AI, improve profitability and create businesses that can grow beyond them.
📅 October 17–18, 2026 | 📍Mercure Resort Gold Coast
🎥 Watch the highlights from last year’s sold-out event
🎥 Watch the highlights from last year’s sold-out event ↓
Build a Business That Scales Without Burning You Out
Two days focused on the areas that will have the greatest impact on how you lead, grow and operate your business.
AI & Innovation
Use AI practically to improve marketing, decision-making, productivity and the way your business operates.
Leadership
Become a stronger leader and build a team capable of performing without constant direction from you.
Culture
Create the standards, behaviours and environment that attract great people and drive performance.
Profitability
Understand your numbers, improve margins and make better commercial decisions.
Scalable Growth
Build revenue streams, systems and strategies that allow the business to grow without adding unnecessary complexity.
Growth Changes the Problems You Need to Solve
The challenges that get a business started are rarely the same challenges that take it to the next level.
As your business grows, the questions become bigger. How do you build a team that performs without you?
How do you protect culture as you scale?
Where should AI genuinely be used?
Which revenue opportunities are worth pursuing?
How do you continue growing without simply adding more complexity to your life?
Mega Immersion is designed to help gym and studio owners step away from the day-to-day, challenge the way they are currently operating and make better decisions about what comes next.
Meet Your Coaches & Speakers
Learn From People Who Have Actually Built It
The Success Formula
Martin Rooney has spent decades studying, practicing and teaching the two subjects at the heart of this course.
Martin is the founder of Training For Warriors, a fitness system that has operated in hundreds of facilities across more than 25 countries and whose programs have been used by more than one million athletes and adults.
His coaching experience includes athletes from the NFL, MLB, UFC, NBA and WNBA, Olympic medalists and world champions. He has also worked with professional teams including the New York Giants and New York Jets, military organizations including the Army Rangers and Navy SEALs, and major organizations and companies including Nike, Marriott and Prudential.
Martin has traveled to more than 40 countries teaching trainers, coaches and leaders, has been named one of the 100 Most Influential People in Health and Fitness multiple times and was inducted into the Personal Trainer Hall of Fame.
The Success Formula
Martin Rooney has spent decades studying, practicing and teaching the two subjects at the heart of this course.
Martin is the founder of Training For Warriors, a fitness system that has operated in hundreds of facilities across more than 25 countries and whose programs have been used by more than one million athletes and adults.
His coaching experience includes athletes from the NFL, MLB, UFC, NBA and WNBA, Olympic medalists and world champions. He has also worked with professional teams including the New York Giants and New York Jets, military organizations including the Army Rangers and Navy SEALs, and major organizations and companies including Nike, Marriott and Prudential.
Martin has traveled to more than 40 countries teaching trainers, coaches and leaders, has been named one of the 100 Most Influential People in Health and Fitness multiple times and was inducted into the Personal Trainer Hall of Fame.
The Success Formula
& Leadership Workshop
In a world where service has quietly declined and technology is accelerating at pace, this keynote calls leaders and teams back to what matters most; the human experience. Greg explores the shift from simply delivering a service to truly being willing to serve.
Uncover how mindset, empathy, and the ability to ask better questions can transform everyday interactions into moments of trust and connection. This is not theory, it’s a practical reset on how to build relationships, elevate experience, and stand out in a market where feeling matters more than ever. Delivered as part of ServiceQ’s proven approach to building service-led cultures, this keynote reflects the thinking and frameworks trusted by leading organisations across industries.
AI Masterclass: Building the AI-Enabled Fitness Business
Dan Henderson is the founder of Fitness Profit, co-owner of The Growth Agency and FILEX, and host of the Profit Made Simple podcast.
AI is moving beyond content creation and becoming part of how businesses market, sell, make decisions and operate. In this masterclass, Dan will break down the practical opportunities available to gym and studio owners now, where AI can genuinely create leverage, and how to start integrating it without adding another layer of complexity.
AI Masterclass: Building the AI-Enabled Fitness Business
Dan Henderson is the founder of Fitness Profit, co-owner of The Growth Agency and FILEX, and host of the Profit Made Simple podcast.
AI is moving beyond content creation and becoming part of how businesses market, sell, make decisions and operate. In this masterclass, Dan will break down the practical opportunities available to gym and studio owners now, where AI can genuinely create leverage, and how to start integrating it without adding another layer of complexity.
THE EXECUTION GAP: The Behavioural Science of Turning Intention Into Action
Jen Collins is the Director of Coaching and Delivery at Fitness Profit, with more than 25 years in the fitness industry. She has successfully built and sold her own facility and now leads the coaching standards and delivery across the Fitness Profit community.
Most business owners don’t struggle with knowing what to do. They struggle with consistently doing it. Jen will unpack the behavioural science behind execution, why good intentions so often fail, and how to create the habits, environments and accountability that turn priorities into action.
From Revenue to Real Profit
Michelle Manion is a Chartered Accountant, owner of two training studios and founder of Accounting for Fitness, where she advises fitness businesses on profitability, tax and financial structure.
Revenue alone tells you very little about the health of your business. Michelle will show you how to calculate true margins, price and package your services properly, and understand which products are genuinely contributing to profit so you can make better commercial decisions as you grow.
Feed the Machine: Giving Meta What It Needs to Find Your Buyers
Bec Anderson is a Fitness Profit coach, co-owner of The Growth Agency and FILEX, and has successfully built and sold her own fitness studio.
Bec works closely with fitness businesses running Meta campaigns every day and sees firsthand what is working now. In this workshop, she’ll show you how to build a simpler, more effective lead-generation system designed to produce consistent, qualified enquiries without relying on outdated campaign strategies.
The Riches Are in the Niches
Daniel Tancock is the owner of Seven Figure Gym, Florida Beach Fitness, and a Fitness Profit coach who continues to build new revenue streams inside his own facility.
Daniel has successfully created specialty programs for markets including homeschooled children, teenagers and women navigating menopause. In this session, he’ll show you how to identify underserved niches, validate the opportunity and build targeted products that create profitable new revenue without unnecessarily complicating your core business.
The People Performance System
Jack Smith owns two Vision Personal Training studios and is a Fitness Profit coach with extensive experience building high-performing teams and sales systems.
People don’t all make buying decisions in the same way, so one rigid sales script will always have limitations. Jack will show you how to recognise different buying personalities, adapt your communication and create stronger connections so you can improve conversion without adding pressure to the sales process.
Creating AI Workflows and Agents
Choose the Conversations Your Business Needs Most
Across the weekend, you’ll choose three of six workshops, allowing you to shape the event around the areas that matter most in your business.
From Revenue to Real Profit
with Michelle Manion
Learn how to calculate true margins, price and package your offers properly, and make smarter financial decisions as you grow.
Feed the Machine: Giving Meta What It Needs to Find Your Buyers
with Bec Anderson
Build a Meta Ads system designed to generate consistent, qualified leads without relying on outdated campaign structures.
The Riches Are in the Niches
with Daniel Tancock
Identify overlooked markets and build specialty programs that create profitable new revenue streams without adding unnecessary complexity.
The People Performance System
with Jack Smith
Learn how to recognise different buying personalities, adapt your communication and improve conversion without relying on one rigid sales script.
The Anatomy of a Great Leader
with Greg Sellar
Understand the attributes and behaviours exceptional leaders develop, and how to deliberately strengthen them in yourself.
Build Your AI Workforce
with AI Expert
This practical workshop moves beyond simply prompting ChatGPT. You’ll learn how to create AI workflows and agents that can handle repetitive tasks, improve efficiency and support your team across areas such as marketing, administration and operations. The goal is not more technology. It is more leverage.
AGENDA
DAY ONE: Saturday
10:00 AM | Welcome Address
10:15 AM | Martin Rooney
The Success Formula
11:45 AM | Morning Break
Connect & Collaborate
12:15 PM | Workshop Round One
Choose one of six focused workshops.
→ Michelle Manion - From Revenue to Real Profit
→ Bec Anderson - The Meta Lead Engine
→ Daniel Tancock - The Riches Are in the Niches
→ Jack Smith - Sell the Way They Buy
→ Greg Sellar - The Anatomy of a Great Leader
→ AI Expert - Build Your AI Workforce
1:15 PM | Private Lunch & Strategic Conversations
2:15 PM | Dan Henderson
AI Masterclass
3:00 PM | Industry Partner Session
3:10 PM | Afternoon Break
High-level networking and integration.
3:40 PM | Industry Partner Session
3:45 PM | Mini Masterminds
Facilitated strategy sessions focused on real business bottlenecks.
4:50 PM | Day One Close / Dinner Details
5:00 PM | Finish
DAY TWO: Sunday
9:30 AM | Opening
9:40 AM | Greg Sellar
Beyond Automation: Customer Service with Heart
10:40 AM | Client TED Talk
11:00 AM | Morning Break
11:30 AM | Jen Collins
THE EXECUTION GAP: The Behavioural Science of Turning Intention Into Action
12:15 PM | Workshop Round 2
1:15 PM | Private Lunch & Strategic Conversations
2:15 PM | Panel / Fireside / AMA
2:35 PM | Workshop Round Three
3:35 PM | Client TED Talk
3:55 PM | Closing Address
4:00 PM | Finish
TED TALKS
→ Chaz Monaghan, OC Health & Fitness | AI Built Inside the Business
See how Chaz is using AI to build custom dashboards, retention tools, marketing systems and video workflows that make his business smarter and more efficient.
→ Sam Eiszel, FitZone 24/7 | The Anatomy of Rapid Growth
Sam has added more than $100,000 in monthly recurring revenue and 400 group members in 12 months. He’ll unpack the decisions, pace and execution behind the fastest growth in the Fitness Profit community.
MINI MASTERMINDS
Break into facilitated groups with the Fitness Profit coaching team to discuss the real challenges, decisions and opportunities inside your business.
No generic case studies. The conversation centres on what is happening in your business right now.
The Fitness Business Summit Experience
Choose Your Experience
2-Day Fitness Business Summit
Martin Rooney Culture & Leadership Day, Oct 16
Saturday Night Dinner
Therapy Fitness Experience
Workbook + Delegate Gift + Protein Pack
2x 1:1 Coaching Call with Dan Henderson
Done-For-You Facebook Ads (30 Days)
100% Money Back Guarantee
2-Day Fitness Business Summit
Saturday Night Dinner
Therapy Fitness Experience
Workbook + Delegate Gift + Protein Pack
1x 1:1 Coaching Call with Fitness Profit Coach
100% Money Back Guarantee
2-Day Fitness Business Summit
Saturday Night Dinner
Therapy Fitness Experience
Workbook + Delegate Gift + Protein Pack
1x 1:1 Coaching Call with Fitness Profit Coach
100% Money Back Guarantee
2-Day Fitness Business Summit
Workbook + Delegate Gift + Protein Pack
100% Money Back Guarantee
2-Day Fitness Business Summit
Martin Rooney Culture & Leadership Day, Oct 16
Saturday Night Dinner
Therapy Fitness Experience
Workbook + Delegate Gift + Protein Pack
2x 1:1 Coaching Call with Dan Henderson
Done-For-You Facebook Ads (30 Days)
100% Money Back Guarantee
2-Day Fitness Business Summit
Saturday Night Dinner
Therapy Fitness Experience
Workbook + Delegate Gift + Protein Pack
1x 1:1 Coaching Call with Fitness Profit Coach
100% Money Back Guarantee
2-Day Fitness Business Summit
Saturday Night Dinner
Therapy Fitness Experience
Workbook + Delegate Gift + Protein Pack
1x 1:1 Coaching Call with Fitness Profit Coach
100% Money Back Guarantee
2-Day Fitness Business Summit
Workbook + Delegate Gift + Protein Pack
100% Money Back Guarantee
2-Day Fitness Business Summit
Workbook + Delegate Gift + Protein Pack
100% Money Back Guarantee
Need to spread the investment? Payment plan options are available.
Included Immersion Experience
As part of your Immersion experience, we’ll take you off-site to Therapy Fitness, founded by renowned client-experience thought leader Emma Masters.
You’ll take part in RunLift, Therapy’s signature 45-minute hybrid class combining treadmill intervals with purposeful strength and conditioning at the bench.
Expect a high-energy blend of:
Running and cardio intervals
Functional strength training
Dumbbells, kettlebells and bodyweight work
Coaching that can be scaled to every fitness level
Music, lighting and environment designed to elevate the experience
But this is more than a workout.
It’s an opportunity to experience firsthand how a leading boutique fitness brand brings together programming, coaching, environment and client experience to create something people want to come back to.
We’ll organise your transfers to and from Therapy Fitness, and you’ll also receive a smoothie as part of the experience.
Included with VIP and Gold Passes.
Two Days to Change What Happens Over the Next 12 Months
Step away from the day-to-day, surround yourself with ambitious operators and leave with clearer priorities for your business, your team and what comes next.
FITNESS PROFIT EVENT GUARANTEE:
100% Money-Back Guarantee
We’re confident in the quality of the room, the speakers and the experience.
Attend the full event, participate in the sessions, and if you genuinely feel the event did not deliver value beyond your investment, contact us and we’ll refund your ticket.