Build a Business That Runs Without You
Built to Scale: The Framework for Scalable, Systemised, Profitable Growth
Most fitness business owners think they need more leads.
What they actually need is a model that scales, systems that drive profit, and leadership that removes them as the bottleneck.
Over two days, you’ll identify and fix the real growth constraints in your business.
📅 March 28–29, 2026 | 📍 Sydney, Australia - Rydges Sydney Central
🎥 Watch the highlights from last year’s sold-out event →
🎥 Watch the highlights from last year’s sold-out event ↓
Build a Business That Scales Without Burning You Out
Over two days, you’ll sharpen the five levers that actually drive scalable growth.
Profit Clarity
Use your P&L to make smarter decisions and protect real profit.
Smarter Paid Ads
Adapt to the new Meta landscape and improve lead quality.
Scalable Delivery
Design a semi-private model that increases capacity without chaos.
Modern Sales
Convert more by adapting to personality-based buying styles.
Positioning That Converts
Create organic content that attracts the right clients, not everyone.
Most fitness business owners hit a ceiling. Here’s how to break through it.
You’re passionate and you work hard, yet something still feels off.
Revenue plateaus. Clients churn. Your team lacks ownership.
And no matter how much effort you pour in, you’re still the bottleneck.
This isn’t a motivation problem, it’s a model problem.
Our 2 day event is your blueprint to rebuild your business for scale.
Over 2 days, you’ll learn how to design systems that remove owner dependence, strengthen leadership across your team, and create profitable growth that doesn’t rely on you being everywhere at once.
Meet Your Coaches & Speakers
Learn from the Best in the Business
From Operator to Empire Builder
The Leadership, Strategy, and Culture Required to Scale Beyond Yourself
Phillip Di Bella is the founder of Di Bella Coffee, which he built from $5,000 into Australia’s largest specialty coffee company. He now leads The Coffee Commune and advises businesses across industries on strategy, growth, and execution.
In this keynote, Phillip will unpack the mindset and strategic decisions required to scale from hands-on operator to true business leader. You’ll gain insight into building a brand known for care and reliability, creating culture that drives performance, and designing a business that can grow beyond your daily involvement. This is about thinking bigger, leading stronger, and building something that lasts.
The Asset Play:
How to Build a Coaching Team, a Scalable System, and a Fitness Business Worth Buying
Most gym owners build a job for themselves. This session shows you how to build a real business asset that can scale beyond the owner.
Daine McDonald is the Founder and CEO of Clean Health Group, one of the most recognised education companies in the global fitness industry.
Starting as a personal trainer in 2002, he built Clean Health into a multi eight figure business and has since expanded the group through acquisitions including the Australian Institute of Fitness and Vast Nutrition Academy.
Across its brands, Clean Health Group has certified more than 350,000 students worldwide and generated over $200 million in industry sales.
From Startup to 8 Figures:
Building Wealth, Teams, and a Business That Scales
Building a great business and meaningful wealth requires clear thinking, disciplined execution, and the courage to play a long game.
Arjun Paliwal is the CEO of InvestorKit Group, which includes leading property advisory firm InvestorKit, mortgage broking firm Fouracre Financial, and life insurance advisory Solace Life. InvestorKit has overseen more than $1.4B in client acquisitions and generated over $500M in equity for investors across Australia.
Named REB Buyer’s Agency of the Year in 2023, 2024, and 2026, Arjun has also personally built a $20M property portfolio by the age of 33 while scaling InvestorKit into an eight figure business. In this candid session, he shares the lessons, philosophies, and decisions that shaped his journey.
Building a Global Brand:
The Real Story Behind Muscle Republic
Building a great brand is rarely smooth. This session is a candid look at what it really takes to start from scratch, back yourself, and keep going when things get hard.
Vic Gigliotti is the founder of Muscle Republic, one of Australia’s most recognisable fitness apparel brands. What started in 2013 with a small run of shirts and pure hustle has grown into a global brand built on community, customer loyalty, and relentless self-development.
In this session, Vic will share the real story behind Muscle Republic’s rise, including the setbacks, hard decisions, lessons in leadership, and what it takes to build a brand that people genuinely connect with.
How to Read, Control, and Actually Use Your P&L to Make Better Decisions
From Revenue to Real Profit: The P&L Skills Every Gym Owner Needs
Michelle Manion is a Chartered Accountant, owner of 2 training studios, and founder of Accounting for Fitness, where she advises fitness businesses across Australia on profit, tax strategy, and financial structure.
Michelle doesn’t just understand numbers, she runs studios herself. In this session, she will show you what truly matters on your P&L, where profit silently disappears, and how to make confident decisions around pricing, staffing, and growth based on real financial clarity. Revenue is vanity. Profit is power.
Meta Ads in 2026: What’s Changed, What’s Dead, and What Still Works
The New Rules of Paid Ads for Fitness Businesses
Bec Anderson is a Fitness Profit coach, co-owner of The Growth Agency and Filex, and has successfully built and exited her own fitness studio.
She manages millions in ad spend across fitness businesses and sees firsthand what is working right now. In this session, Bec will decode the latest Meta changes, explain what to stop doing immediately, and show you how to structure campaigns that generate higher-quality leads without burning cash. This is modern paid traffic done properly.
Semi-Private That Scales: Designing a Model That Actually Works
How to Transition Without Losing Clients or Control
Daniel Tancock is the owner of 7 Figure Gym ‘Florida Beach Fitness’ and a Fitness Profit coach who has built a highly leveraged, scalable training model.
Semi-private training is one of the most powerful shifts a studio can make, but only when designed strategically. Daniel will break down the capacity math, staffing structure, pricing considerations, and operational systems required to make SPT profitable without sacrificing coaching quality. This is implementation, not theory.
Sell the Way You’re Wired: Personality-Based Sales That Convert
How to Adapt Your Sales Style Without Feeling Salesy
Jack Smith owns 2 Vision Personal Training studios and is a Fitness Profit coach known for building strong teams and consistent sales performance.
High conversion is not about scripts, it’s about alignment. Jack will show you how to identify different buying personalities, adjust your communication style in real time, and increase close rates without pressure tactics. When sales feel natural, performance follows.
Organic Content That Converts
How to Turn Your Story, Clients, and Content Into Consistent Leads
Jess Sturt is the owner of The Gym Tumut with over 15 years of gym ownership experience and a Fitness Profit coach who has built strong community-driven growth in regional Australia.
In this workshop, Jess will help you clarify your ideal client, define the real problem they are actively trying to solve, and create messaging that attracts qualified enquiries. Better content starts with sharper positioning. You will leave with a clear organic content framework you can implement immediately.
Ask Dan Anything: Real Business Decisions, Real Answers
The CEO Lens: What Actually Moves the Needle in 2026
Dan Henderson is the founder of Fitness Profit, co-owner of The Growth Agency and Filex, and host of the Profit Made Simple podcast.
In this live, unscripted session, Dan will dissect real business challenges in real time. Expect strategic clarity, honest feedback, and a CEO-level lens on what actually drives scalable, systemised, profitable growth in today’s fitness industry.
Event MC | Director of Coaching and Delivery
– Fitness Profit
Jen Collins is the Director of Coaching and Delivery at Fitness Profit and has over 25 years of experience in the fitness industry. She has successfully built and sold her own facility and now leads the coaching standards and delivery across the Fitness Profit network.
As MC, Jen will anchor the event with clarity, energy, and insight. More than that, she brings the operational depth and leadership perspective that underpins the results our clients achieve. When Jen speaks, it comes from decades of lived experience and proven execution.
Included Bonus Experience
Immersion at Flow Athletic
As part of your Immersion Elite experience, you’ll attend an exclusive 6:30am session at the award-winning Flow Athletic.
You’ll take part in Best Burn Ever — a 45-minute infrared hybrid training experience that blends:
• Strength
• HIIT-style conditioning
• Pilates-inspired core and stability
• Mobility and balance
• Infrared technology
This is not just a workout.
It’s a live case study in boutique programming, longevity-focused design, and premium member experience.
You’ll also receive a private studio tour and Q&A with the Flow leadership team, where they’ll unpack how environment, recovery-aware training, and brand positioning can be used as strategic tools.
Choose Your Experience
2-Day Full Event Access
Saturday Night Dinner
Coffee + Lunch Both Days
Printed Workbook + Delegate Gift + Protein Pack
Flow Athletic Experience
2x 1:1 Coaching Call with Dan Henderson
Done-For-You Facebook Ads (30 Days)
Bonus VIP Networking Event
Premium Seating & Early Access
100% Money Back Guarantee
2-Day Full Event Access
Saturday Night Dinner
Coffee + Lunch Both Days
Printed Workbook + Delegate Gift + Protein Pack
Flow Athletic Experience
1x 1:1 Coaching Call with Fitness Profit Coach
Done-For-You Facebook Ads (30 Days)
Bonus VIP Networking Event
Premium Seating & Early Access
100% Money Back Guarantee
2-Day Full Event Access
Coffee + Lunch Both Days
Printed Workbook + Delegate Gift + Protein Pack
Flow Athletic Experience
Saturday Night Dinner
1x 1:11 Coaching Call with Fitness Profit Coach
Done-For-You Facebook Ads (30 Days)
Bonus VIP Networking Event
Premium Seating & Early Access
100% Money Back Guarantee
Attend one day of the event and gain actionable strategies, real-world insights, and valuable connections with other driven fitness business owners.
Attend one day of the event and gain actionable strategies, real-world insights, and valuable connections with other driven fitness business owners.
AGENDA
DAY ONE: Strategy | Structure | Scale
This day is designed to identify your growth constraint and rebuild the business around scale.
7:00 AM | Immersion at Flow Athletic (Optional)
An exclusive 45-minute Best Burn Ever infrared session followed by a private studio tour and Q&A.
Experience firsthand how programming, environment, and longevity-focused design are used as strategic differentiators inside a premium boutique model.
Limited capacity due to studio size.
10:00 AM | Welcome & Strategic Framing
Set the standard for the room and define the shift required to build beyond yourself.
10:15 AM | Phillip Di Bella: From Operator to Empire Builder
The leadership decisions, cultural standards, and strategic clarity required to scale from hands-on operator to true business leader.
11:45 AM | Morning Break
Connect & Collaborate
12:15 PM | Choose Your Primary Growth Lever
6 focused workshops. You select the constraint that matters most in your business right now.
→ Michelle Manion - How to Read, Control, and Actually Use Your P&L to Make Better Decisions
→ Bec Anderson - Meta Ads in 2026: What’s Changed, What’s Dead, and What Still Works
→ Daniel Tancock - Semi-Private That Scales: Designing a Model That Actually Works
→ Jack Smith - Sell the Way You’re Wired: Personality-Based Sales That Convert
→ Jess Sturt - Organic Content That Converts
→ Dan Henderson - Ask Dan Anything: Real Business Decisions, Real Answers
1:15 PM | Private Lunch & Strategic Conversations
2:15 PM | Dan Henderson :The Business You Built Is Now the Problem
Why the systems that once created growth may now be limiting it and how to rebuild your model for scalable, owner-independent performance.
3:00 PM | Industry Partner Session
3:10 PM | Afternoon Break
High-level networking and integration.
3:40 PM | Mini Masterminds
Facilitated small-group strategy sessions focused on real bottlenecks and practical execution.
4:45 PM | Day One Close
Evening Experience
7:00 PM | Drinks
7:30 PM | Private Dinner
9:00 PM | Coaches Award Presentation
Connection. Recognition. Community.
DAY TWO: Leverage | Insight | Execution
Day 2 expands your thinking and ensures you leave with clarity, momentum, and a defined plan.
9:40 AM | Daine McDonald: Scaling Through Partnerships and Leverage
How Clean Health grew into an eight-figure business through strategic collaboration, joint ventures, and intelligent deal-making.
This session explores how to accelerate growth beyond organic limits by building the right alliances and leveraging shared opportunities.
10:40 AM | Industry Partner Session
11:00 AM | Strategic Break
11:20 AM | Workshop Round 2
Return to your primary growth lever or attack a second constraint.
Across the weekend, you will access 3 of 6 high-impact workshops, allowing you to customise your learning around the areas that matter most in your business.
12:20 PM | Workshop Round 3
Depth matters.
This third workshop block ensures you leave with real clarity and progress across multiple areas of your business, not just surface-level ideas.
1:20 PM | Private Lunch & Strategic Conversations
2:00 PM | Coaching Team Forum
Ask the Fitness Profit coaching team about pricing strategy, staffing challenges, marketing direction, scaling decisions, and leadership bottlenecks.
No scripts or slides. Just real conversations.
2:40 PM | Client Innovation TED Talks
Two high-performing operators share something innovative that is working inside their business right now.
These are live case studies from the field. Practical, distinct & proven.
3:10 PM | Strategic Break
3:30 PM | The Implementation Session
Turning Insight Into Action
You will not leave with notes. You will leave with a defined priority list and a clear 90-day execution plan.
This structured planning session distils the entire weekend into focused next steps tailored to your business.
4:00 PM | Close
FITNESS PROFIT EVENT GUARANTEE:
100% Confidence, Zero Risk Guarantee!
We are so confident that our Fitness Profit Event will be a game-changer for your fitness business that we offer a 100% Money Back Guarantee.
If, after attending our event, you don't feel inspired, informed, and equipped to revolutionise your approach to business, simply reach out to us, and we'll refund your registration fee on the spot.
We've curated an unparalleled experience with an exceptional lineup of presenters, cutting-edge topics, and a transformative venue, aiming to 10X your knowledge and business impact.
Secure Your Spot.
Strictly Limited Access.
This event is not open to the public. Only 10 tickets are available for non-coaching clients—and when they're gone, they're gone.