THE COACHING & CULTURE COURSE
Better Coaches. Stronger Culture. Better Business.
A 5-Hour Interactive Course with Martin Rooney
Friday 16 October 2026 | 12:00pm – 5:00pm
Mercure Resort Gold Coast
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THE COACHING & CULTURE COURSE
Better Coaches. Stronger Culture. Better Business.
A 5-Hour Interactive Course with Martin Rooney
Friday 16 October 2026 | 12:00pm – 5:00pm
Mercure Resort Gold Coast
↓
Great workouts are everywhere.
Exercise information is everywhere.
Equipment, technology and programming that once separated one fitness business from another are now available to almost everyone.
So what will separate your business from the competition?
Your Coaching and Your Culture.
Your coaches are the interface between your business and your customers. Every interaction they have—how they communicate, motivate, recognize, challenge and connect with people—is either strengthening or weakening your culture.
And your culture is what people feel when they walk through your doors. It influences whether great staff want to work for you, whether members want to stay with you, whether people tell their friends about you—and ultimately whether your business grows.
Martin Rooney has spent decades studying, practicing and teaching the two subjects at the heart of this course.
Martin is the founder of Training For Warriors, a fitness system that has operated in hundreds of facilities across more than 25 countries and whose programs have been used by more than one million athletes and adults.
His coaching experience includes athletes from the NFL, MLB, UFC, NBA and WNBA, Olympic medalists and world champions. He has also worked with professional teams including the New York Giants and New York Jets, military organizations including the Army Rangers and Navy SEALs, and major organizations and companies including Nike, Marriott and Prudential.
Martin has traveled to more than 40 countries teaching trainers, coaches and leaders, has been named one of the 100 Most Influential People in Health and Fitness multiple times and was inducted into the Personal Trainer Hall of Fame.
He is also the bestselling author of numerous books, including Coach to Coach and High Ten, which explore the two subjects at the center of this course: becoming a great coach and building a great culture.
Coaching creates culture. And culture creates competitive advantage.
That is why internationally recognized coach, author and entrepreneur Martin Rooney is
bringing his Coaching and Culture Course to Australia.
This intensive 5-hour experience has been specifically designed for fitness business
owners, coaches and personal trainers who want to become better at the skills that may
matter most—and are often taught the least.
This isn't another course about exercises, programming or equipment.
This course is about PEOPLE.
How to coach them.
How to connect with them.
How to inspire them.
How to build an environment they don't want to leave.
And how to turn all of that into an advantage your competition cannot easily copy.
PART 1: COACHING — FROM TRAINER TO COACH
Trainers train people. Coaches change people.
Knowing what someone should do is only part of your job. The real skill is getting people to believe, engage, take action and keep coming back.
During the Coaching section, Martin will reveal the practical skills he has developed over decades of coaching everyone from youth athletes and everyday fitness clients to Olympians, professional athletes, military personnel and business leaders.
You'll explore how exceptional coaches:
Build stronger connections with clients and athletes
Communicate in ways that inspire action
Create trust and confidence
Use enthusiasm, empathy and emotional intelligence more effectively
Increase engagement and energy during sessions
Bring out more from people without simply shouting louder
Avoid common coaching mistakes that damage connection
Turn everyday interactions into opportunities to create loyalty and belonging
Develop the coaching presence that makes people want to follow, perform and return
The fitness industry doesn't suffer from a shortage of information. The challenge is turning that information into transformation.
PART 2: CULTURE — BUILD SOMETHING PEOPLE WANT TO BELONG TO
Every business has a culture.
The question is whether you created it intentionally—or allowed it to happen accidentally.
During the Culture section, Martin will take you through the principles behind his High Ten Culture Model and show you how to assess, define and engineer the culture of your fitness business.
You'll discover and evaluate:
The 3 B's of Your Culture
BEINGS
Are the right people representing your business? Learn how recruiting, hiring, customers and "cultural fit" influence the environment you create.BELIEFS
Examine your mission, values, vision, symbols and purpose and determine whether they actually influence what happens inside your business.
BEHAVIORS
Because culture isn't what is written on your wall. It's what happens inside your walls. Learn how standards, rituals, accountability and what you permit determine the culture you ultimately produce.
You'll also assess the health of your current culture, identify cultural strengths and weaknesses, examine warning signs such as negativity, gossip, low accountability and low morale, and identify the positive behaviors that create loyalty, communication, collaboration, consistency, respect and support.
THIS IS A COURSE,
NOT JUST A PRESENTATION
Don't expect to sit in a chair for five hours while Martin talks at you.
The Coaching & Culture Course will be interactive, practical and high-energy.
And you'll work through a dedicated course workbook designed to help you turn the concepts into changes you can actually implement.
By the end of the course, you'll have started creating your own Coaching & Culture Action Plan, including what you need to start doing, stop doing and improve when you return to your business.
$297 per person
Includes:
Exclusive half-day leadership and culture workshop
Practical strategies to build stronger teams and improve performance
Insights from internationally recognised entrepreneur, author and leadership expert Martin Rooney
Networking with like-minded fitness business owners and leaders
Afternoon tea provided
Friday 16 October 2026, 12:00pm – 5:00pm | Mercure Resort Gold Coast
Who Should Attend?
This workshop is designed for:
Business owners, managers, team leaders, and aspiring leaders who want to:
Build a stronger team
Improve leadership skills
Create a more positive and productive workplace culture
Develop people who can help drive business growth
WHAT COULD BETTER COACHING & CULTURE DO FOR YOUR BUSINESS?
Imagine if your coaches could create stronger connections with every member.
Imagine if your staff understood exactly what your business stands for—and demonstrated it every day.
Imagine if your members didn't just come to your facility to work out, but felt like they were part of something.
That can mean:
More Engagement.
More Loyalty.
More Referrals.
Better Staff Retention.
Greater Accountability.
Stronger Community.
A Better Member Experience.
And a business that is much harder for your competitors to copy.
Your competitors can copy your exercises.
They can buy your equipment.
They can imitate your programming.
They can lower their prices.
But they can't copy the way your people make someone feel.
That's the power of great coaching and great culture.